40
personalised scratch card
Skip itPrices mostly outside the sweet spot ($2.84–$6.34) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible70.48avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£53K£53K/yr · 186K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Avg price
Bad£3.89avg listing price — sweet spot $15–$100
Price range
Bad£2.84–£6.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier