61
personalised pen
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good£3.48–£38.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Avg price
Good£12.75avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,469.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£146K£146K/yr · 438K searches
Signals No Dominant Brand