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personalised birthday cards
Skip itPrices mostly outside the sweet spot ($3.29–$6.00) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good610.68avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 314K searches
Avg price
Bad£4.53avg listing price — sweet spot $15–$100
Price range
Bad£3.29–£6.00cheapest to priciest tracked listing — scored on the share inside $15–$100