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periodic table
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great359.21avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.39–£42.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 80K searches
Signals Low Review Barrier