48
pens
Skip itPrices mostly outside the sweet spot ($1.78–$13.57) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 5.7M searches
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,527.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Price range
Bad£1.78–£13.57cheapest to priciest tracked listing — scored on the share inside $15–$100