46
pencils with rubbers on the end
Skip itPrices mostly outside the sweet spot ($0.89–$14.92) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£122K£122K/yr · 164K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,763.81avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.75avg listing price — sweet spot $15–$100
Price range
Bad£0.89–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100