39
pencil eraser
Skip itPrices mostly outside the sweet spot ($0.95–$13.98) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,824.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.64avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 83K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£0.95–£13.98cheapest to priciest tracked listing — scored on the share inside $15–$100