40
pdq rolls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good£5.03–£30.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,094.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.33avg listing price — sweet spot $15–$100
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 22K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand