45
pastel highlighter
Skip itSoft demand (-13.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.88–£26.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£229K£229K/yr · 544K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad12,321.31avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.22avg listing price — sweet spot $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch