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password book
Skip itPrices mostly outside the sweet spot ($4.26–$16.52) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£143K£143K/yr · 456K searches
Review moat
Bad4,626.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.26–£16.52cheapest to priciest tracked listing — scored on the share inside $15–$100