60
party bags
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Market size
Good£775K£775K/yr · 1.9M searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,141.62avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.62avg listing price — sweet spot $15–$100
Price range
Bad£2.41–£15.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand