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paperchase
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,766.61avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 157K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.37–£16.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand