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paper clips
Skip itPrices mostly outside the sweet spot ($0.97–$9.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,060.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£245K£245K/yr · 364K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.05avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£9.43cheapest to priciest tracked listing — scored on the share inside $15–$100