54
padded envelopes
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.40–$16.46) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good£348K£348K/yr · 635K searches
Review moat
Okay2,470.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Avg price
Bad£7.36avg listing price — sweet spot $15–$100
Price range
Bad£1.40–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100