49
note pads
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£0.91–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£98K£98K/yr · 97K searches
Review moat
Bad6,055.26avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand