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niece birthday cards
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.08–$12.18) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Great257.31avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Okay£228K£228K/yr · 492K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.36avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£12.18cheapest to priciest tracked listing — scored on the share inside $15–$100