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new home card
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Competition
Great27%top-5 click share — an open shelf
Review moat
Great314.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£243K£243K/yr · 620K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.60avg listing price — sweet spot $15–$100
Price range
Bad£1.84–£6.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand