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nephew christmas card
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Review moat
Incredible7.2avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 84K searches
Avg price
Bad£2.92avg listing price — sweet spot $15–$100
Quality gap
Bad5.0★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.34–£3.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier