47
nana birthday card
Skip itPrices mostly outside the sweet spot ($2.06–$8.67) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Great179.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 83K searches
Avg price
Bad£3.52avg listing price — sweet spot $15–$100
Price range
Bad£2.06–£8.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier