50
name badges
Worth a lookShows low returns (0.2%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Review moat
Good535.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.15–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.07avg listing price — sweet spot $15–$100
Market size
Bad£62K£62K/yr · 205K searches