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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible64.11avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£74K£74K/yr · 395K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.29avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.35–£4.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier