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mum birthday cards
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good880.07avg incumbent reviews — the moat a new listing must climb
Market size
Good£574K£574K/yr · 1.4M searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.70avg listing price — sweet spot $15–$100
Price range
Bad£1.37–£7.32cheapest to priciest tracked listing — scored on the share inside $15–$100