28
mum and dad christmas card
Skip itSoft demand (-56.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible53.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£54K£54K/yr · 215K searches
Avg price
Bad£3.33avg listing price — sweet spot $15–$100
Growth
Bad-56.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.22–£3.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier