46
moomin
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible58.53avg incumbent reviews — the moat a new listing must climb
Price range
Great£2.68–£66.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£84K£84K/yr · 348K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier