46
monthly planner
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good850.61avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Price range
Bad£3.87–£16.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£20K£20K/yr · 106K searches
Signals Low Review Barrier