60
mini whiteboard
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£2.65–£37.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£339K£339K/yr · 457K searches
Review moat
Okay2,003.68avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.19avg listing price — sweet spot $15–$100
Growth
Bad-14.6%90-day search growth — must beat 0% to launch