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meal planner
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,680.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£149K£149K/yr · 420K searches
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Price range
Bad£3.80–£16.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.3%90-day search growth — must beat 0% to launch