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meal planner board
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,027.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.41–£18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 160K searches
Growth
Bad-22.3%90-day search growth — must beat 0% to launch