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lined paper
Skip itSoft demand (-23.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£250K£250K/yr · 377K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,862.69avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Price range
Bad£1.56–£17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.8%90-day search growth — must beat 0% to launch