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lego voucher
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great389.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£5.98–£17.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£61K£61K/yr · 64K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand