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leaving card
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great320.79avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Market size
Okay£158K£158K/yr · 469K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.72avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£8.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand