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large envelopes
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,501avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.11avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£2.44–£16.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£31K£31K/yr · 26K searches