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lanyard card holder clear
Skip itPrices mostly outside the sweet spot ($2.30–$16.36) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good1,302.54avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 145K searches
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£16.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand