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labels
Skip itPrices mostly outside the sweet spot ($2.10–$8.06) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Market size
Good£633K£633K/yr · 1.0M searches
Review moat
Okay2,023.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£3.78avg listing price — sweet spot $15–$100
Price range
Bad£2.10–£8.06cheapest to priciest tracked listing — scored on the share inside $15–$100