45
lab book
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Price range
Good£3.12–£37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.64avg listing price — sweet spot $15–$100
Review moat
Good1,017.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 49K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand