45
kids whiteboard
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£5.72–£29.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.40avg listing price — sweet spot $15–$100
Review moat
Bad4,165avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 69K searches
Signals No Dominant Brand