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kids calendar 2026
Skip itSoft demand (-44.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Review moat
Great498.52avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.58avg listing price — sweet spot $15–$100
Price range
Bad£4.69–£18.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£31K£31K/yr · 60K searches
Growth
Bad-44.2%90-day search growth — must beat 0% to launch