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kids birthday cards multipack
Skip itPrices mostly outside the sweet spot ($1.40–$10.79) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good674.03avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 155K searches
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Price range
Bad£1.40–£10.79cheapest to priciest tracked listing — scored on the share inside $15–$100