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keyboard cleaner
Skip itSoft demand (-14.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.21–£30.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£134K£134K/yr · 183K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,186.42avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.80avg listing price — sweet spot $15–$100
Growth
Bad-14.5%90-day search growth — must beat 0% to launch