54
key tags
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.37–$13.15) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£408K£408K/yr · 480K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,047.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Price range
Bad£2.37–£13.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand