51
key covers
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.50–$6.21) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great442.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Bad£81K£81K/yr · 317K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Avg price
Bad£3.81avg listing price — sweet spot $15–$100
Price range
Bad£2.50–£6.21cheapest to priciest tracked listing — scored on the share inside $15–$100