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invoice book
Skip itPricing outside the sweet spot ($5.96 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Good724.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay£182K£182K/yr · 241K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.75–£21.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.96avg listing price — sweet spot $15–$100