48
id card holders
Skip itPrices mostly outside the sweet spot ($2.30–$14.15) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,366.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£164K£164K/yr · 717K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.10avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£14.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand