37
hp printer paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Okay£11.47avg listing price — sweet spot $15–$100
Price range
Okay£5.54–£21.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£116K£116K/yr · 49K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,491.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand