30
horse calendar 2026
Skip itSoft demand (-67.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible77.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£12K£12K/yr · 26K searches
Growth
Bad-67.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.61–£9.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier