30
highland cow calendar 2026
Skip itSoft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,595.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£31K£31K/yr · 71K searches
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.35–£12.28cheapest to priciest tracked listing — scored on the share inside $15–$100