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heart post it notes
Skip itSoft demand (-68.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Review moat
Great196.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.41avg listing price — sweet spot $15–$100
Market size
Bad£17K£17K/yr · 24K searches
Growth
Bad-68.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.10–£6.99cheapest to priciest tracked listing — scored on the share inside $15–$100