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38

harry potter potions

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A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 18Conversion 34Competition 14Returns 96Price range 65Avg price 77Brand share 33Review moat 69Quality gap 57

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£15.99

avg listing price — sweet spot $15–$100

Review moat

Good756

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.89–£26.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad£8K

£8K/yr · 19K searches