50
greeting cards
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.20–$13.36) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,107.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£178K£178K/yr · 362K searches
Avg price
Bad£7.53avg listing price — sweet spot $15–$100
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.20–£13.36cheapest to priciest tracked listing — scored on the share inside $15–$100