50
green pens
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.84–$9.95) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,006.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 313K searches
Avg price
Bad£4.76avg listing price — sweet spot $15–$100
Price range
Bad£0.84–£9.95cheapest to priciest tracked listing — scored on the share inside $15–$100